Panda Retail Company is a Saudi Arabian grocery retailing company. Panda is one of The Savola Group’s subsidiaries. The Savola Group is ranked ninth amongst the top 100 companies in the Saudi Arabian market and ranked second amongst the industrial sector after SABIC. The Savola Group has recently listed its Oils and Fats division in the Saudi Stock market under the name Afia International.
Agency: Fifth Dimension - 5D
Client: Panda EG
Art Director: Andrew Atef
Design & Art Direction: Mahmoud Salah Sanad
Content Team Leader : Posy Mamdouh
Creative Copywriter: Amr Abozaid
Senior Account Manager: Cherre Monib
Client: Panda EG
Art Director: Andrew Atef
Design & Art Direction: Mahmoud Salah Sanad
Content Team Leader : Posy Mamdouh
Creative Copywriter: Amr Abozaid
Senior Account Manager: Cherre Monib
Recently, Panda's supermarket chain uplifted its logo to a trendier, more modern version.
So, we focused in this campaign on engraving the new logo into the minds of customers in addition to combining the coziness of a family gathering and the warmness of the holy month of Ramadan.
So, for the campaign's line, we used the wordplay of the tagline "جاية في أي تجمع" to position, Panda as a centerpiece of family and friends gatherings.
Thank you
